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Content marketing is a long-term approach to customer retention, conversion, and engagement. And to measure your content marketing success, we use indicators called content performance metrics. These metrics are never set in stone, but they all must contribute to your marketing goals. To put it simply, the metrics will constantly determine how close or far […]

Having a backup of your WordPress website is crucial for protecting your data and sustaining your business operations. If you’re new to this process, it generally means having a secure and up-to-date copy of your site’s database and files. Likewise, how a Word Document uses an AutoSave (automatic backups) feature to prevent data loss in

Local SEO is a hyper-focused SEO strategy that uses the core elements of traditional SEO, but is targeted toward users that can visit a business’ physical location and make purchases. In most cases, this is a strategy best implemented for small businesses and satellite stores of big enterprises. Local SEO only really needs to compete

Web design mistakes related to visual elements and copy are easier to avoid than fix for later. Being conscious of the best web design practices and mistakes before you begin your campaign is crucial and understandably preferred. After all, this is when you’re most agile and flexible. Although, there’s still no need to wallow in

Content marketing is a business strategy that aims to maximise the use of digital publications and assets owned by the company. This mostly involves an inbound marketing strategy where interactive content, landing pages, videos, images, and the like are optimised to create engaging, educational, and informative content that brings value to consumers. What is Content

A website is an essential ingredient to a sustainable online brand presence. At some point, every brand or content creator will find it necessary to have their own professional website that will give their audience and customer  an alternative or even more convenient touchpoint. On that note, what some would-be website owners overlook is that

SEO or Search Engine Optimisation is more or less the process of making your digital content more visible and attractive to search engines. SEO needs execution on many levels but is generally focused on the creation of quality and relevant content, utilization of the right keywords, building credibility and providing good user experience. What is

There are plenty of factors that make for an exceptional digital experience. But what do you think is the most important among them? Has it always been copy? What about SEO? But let’s hold off on that little thought exercise and focus on one of the most challenging, yet rewarding parts of creating a website: